---
id: skus-and-pricing
title: "SKUs and Pricing"
status: established
source_sections: "Web research: Dell product page, WCCFTech, Phoronix, Dell Owner's Manual Rev A01"
related_topics: [memory-and-storage, physical-specs]
key_equations: []
key_terms: [fcm1253, sku]
images: []
examples: []
open_questions:
  - "Are there additional SKU variants beyond 2TB/4TB?"
  - "Enterprise/volume pricing"
  - "Warranty and support tiers available"
  - "Availability by region"
---

# SKUs and Pricing

The Dell Pro Max GB10 is available in two primary storage configurations.

## 1. Available Models

| Model             | Storage | Form Factor | Type | SED        | Price (USD) |
|-------------------|---------|-------------|------|------------|-------------|
| FCM1253 (2TB)     | 2 TB    | M.2 2230    | QLC  | No         | $3,699      |
| FCM1253 (4TB)     | 4 TB    | M.2 2242    | TLC  | Opal 2.0   | $3,999      |

Additional storage options per Dell Owner's Manual:
- **1 TB M.2 2230 TLC** — PCIe Gen4 NVMe (likely not a standard retail SKU)
- **1 TB M.2 2242 TLC SED** — PCIe Gen4 NVMe, Opal 2.0

Both models share identical compute and memory specifications:

- NVIDIA GB10 Superchip
- 128 GB LPDDR5X
- All connectivity options

The primary differentiators between SKUs are storage capacity, form factor (2230 vs 2242), NAND type (QLC vs TLC), and SED support.

## 2. Model Number

- **Dell model identifier:** Dell Pro Max FCM1253
- **Regulatory model:** D21U
- **Regulatory type:** D21U001
- **Form factor designation:** Micro

## 3. Release Timeline

- **Announced:** CES 2025 (as NVIDIA Project DIGITS)
- **Available:** October 15, 2025
- **Current status:** Shipping

## 4. Competitive Positioning

| Product                    | Price  | Memory | AI Compute     |
|---------------------------|--------|--------|----------------|
| Dell Pro Max GB10 (2TB)   | $3,699 | 128 GB | 1 PFLOP FP4    |
| Dell Pro Max GB10 (4TB)   | $3,999 | 128 GB | 1 PFLOP FP4    |
| NVIDIA DGX Spark          | $2,999 | 128 GB | 1 PFLOP FP4    |
| Mac Studio M4 Ultra       | $3,999 | 192 GB | ~55 TOPS (ANE) |

*Note: The NVIDIA DGX Spark uses the same GB10 hardware at a lower price point. The Dell version adds Dell's enterprise support, warranty, and supply chain.*

## Key Relationships

- Storage options: [[memory-and-storage]]
- Physical form factor: [[physical-specs]]